Out of every commercial sector, retail is easily one of the most flexible. It’s constantly evolving and adapting to societal changes and customer preferences. From the emergence of big-box stores to an increasing drive to online shopping, retail has become one of the fastest-growing and changing industries in the world.
As with any rapidly evolving environment, there are constant ‘experiments’ in retail that seek to challenge norms and buck traditions while constantly modernizing the industry. Nowhere is this truer than in the phenomenon of pop-up stores.
Although the idea of ‘temporary retail’ has been around for centuries in one form or another, it wasn’t until the ‘retail apocalypse’ of 2010 that the trend really took off; what started in Los Angeles has expanded to all over the United States and Canada, especially Toronto, alongside several nations in Europe and Asia.
Pop-up retail has become a massive moneymaker, valued at up to $50 million according to Rose Displays, and have four very enticing reasons for why pop-ups see so much investment:
- Revenue Generation
- Brand Awareness
- Customer Engagement
- Experiential Marketing
Not only do pop-ups allow bigger investors to actively engage with consumers on a more personal level (not to mention they’re able to test new potential markets and save up to 80% of the cost in launching a pop-up) but virtually anyone can start their own; it’s the perfect venue for start-ups and entrepreneurs. Thanks to the recession of 2008, pop-ups have more space than ever with closures across the board; not to mention companies that have sprung up to serve an increasingly valuable industry. Used shipping containers, for example, can be modified into effective pop-up venues and rented out for cheap for those looking for space.
Pop-ups have also allowed for a level of creativity and experimentation that is in sharp contrast to the more rigid big-box models. They can actually give traditional retail the tools it needs to freely adapt to changing trends and open themselves up to new customer bases as needed without drastic costly changes that big-box retail would need to undergo.
Pop-up stores have emerged as the future of retail, allowing flexibility and adaptability that big-box styles don’t have. In conjunction with digital shopping, pop-ups are paving the way for the future retail industry.
At Storstac Inc, we specialize in transforming today’s old, unused shipping containers into tomorrow’s commercial and utility spaces. We provide quality and innovative modifications while maintaining competitive pricing to meet all your container modification needs, including pop-up store spaces. Our pop-up shipping containers include 264 sq. ft. of mesh panels for easy display while our food, drink and ticket booth models come bare-bones or fully furnished. We offer modular retail and foodservice containers for sale or rent for whatever you need. Find us at North Queen Street at the bottom of Hwy 427 in Toronto or call 416-231-9100 for details. Find your perfect container solution today!